Make Your Marketing Resonate
Marketing your business is tricky in this day and age. You want to reach as many people as you can while extolling the virtues of your company and your services or products. But people have become inured to all the ads and the ‘look what we can do for you’-centric messaging. Yes, you want to tout all the great things about your company and what you offer. In doing so, though, does your message miss the mark? Making a pitch that only touts your services often turns off the very people you are trying to attract. So, what should you do?
It’s actually very simple – make your marketing message focus on your potential client(s). Provide customer-centric content that addresses their needs, their concerns, their frustrations – and then give information on your distinctive ability to solve those problems. Bludgeoning a viewer over the head with how great your service is should not be the focus. Address their problem then provide them with a viable solution – You.
Show you recognize and can relate to what they face day in and day out. Convey that you understand their issues. Once you have done that, you can explain how you are uniquely positioned to the be the one source to help solve those issues.
Marketing your company should focus on everything but you. In doing this, you can become a valued partner and build the trust necessary to turn your target audience into loyal customers who continue to return to you when they need effective marketing solutions.